Shun Matsuzaka started out in media planning before switching over to creative, as he was intrigued by solving problems with ideas. He is the founder of McCann Millennials, a team of 75 like-minded innovators in Tokyo. Mr. Matsuzaka has led several projects, including inventing the world's first AI creative director and a “brainwave meditation” AI robot to push the boundaries of human creativity. He relocated to Kuala Lumpur as digital creative director and head of McCann Next, the innovation initiative for Malaysian millennials. Besides being a regular speaker at international conferences, Shun has been recognized and rewarded at shows including Spikes Asia, New York Festivals and the Internationalist Awards.