Speaker Profile

Lauren McCadney Williams
Director, Marketing Delivery / CDW

Lauren McCadney Williams is a no-holds-barred change junkie with corporate and academic experience, known for her innovative approach to business. Currently, she leads the marketing delivery organization at CDW, orchestrating programs that are marrying digital, search, email, marketing automation, social media and analytics. Ms. McCadney Williams’ commitment to marketing extends to helping the next generation of marketing talent and her teaching assignments have included the University of Illinois, the University of Texas at Austin and Duke University. Her efforts have resulted in several recognitions, including being listed among BtoB Magazine’s top 25 digital marketers, iMedia’s “Top 10 Hottest Digital Marketers” and “Women to Watch in BtoB Marketing” by FierceCMO. She earned a Bachelor of Business Administration from Howard University and an M.B.A. from the Kellogg School of Management at Northwestern University. Lauren is an avid photographer. Two of her favorite subjects are her husband, Michael, and their Airedale terrier, Winston.