Speaker Profile

Brian McCarter
Chief Strategy Officer/Ogilvy EMEA

Brian McCarter is the chief strategy officer for Ogilvy Europe, Middle East & Africa (EMEA), where he is responsible for developing and implementing proprietary strategic tools, leading efforts to demonstrate the commercial effectiveness of the company’s creativity, and pitching global and regional new business opportunities.

Mr. McCarter first joined Ogilvy’s planning department in London in 1992, returning twenty years later in his current position. In the intervening years, he worked at BBH London and as a brand strategy consultant in London, New York, and Los Angeles.