Speaker Profile

Gwen McGarry
Senior Creative Director / M+R

Gwen McGarry is the co-author of The Guide to Effective and Ethical Direct Response Creative, a content strategist, and the senior creative director at M+R Strategic Services, where she specializes in using data to help organizations understand their audiences and deliver tailored creative that connects and converts. She also writes regularly on topics ranging from ethics in nonprofit creative to using data to inform the creative process for M+R’s blog.