Speaker Profile

Dana McGraw
SVP Audience Modeling & Data Science / Disney Media & Entertainment

Dana McGraw is VP of audience modeling and data science at Disney Advertising Sales, where she oversees groups responsible for data science, analytics, search, and App store optimization, and leads data science and advanced analytics for advertising sales for Disney’s portfolio of linear, streaming, digital, and social properties. She is also responsible for data science tied to ESPN and ABC affiliate sales and marketing.