Speaker Profile

Dana McGraw
SVP Audience Modeling & Data Science / Disney Advertising

Dana McGraw is the SVP of audience modeling and data science for Disney Advertising, where she leads data science and advanced analytics for advertising sales, covering Disney’s portfolio of linear, streaming, digital, and social properties.

Previously, Ms. McGraw held several posts within Yahoo!’s media group, including head of global product strategy for Yahoo! Sports. She also held analytics roles at several interactive agencies and coached college basketball.

Ms. McGraw holds a B.A. in philosophy from Loyola University and an M.B.A. from Baylor University.