Speaker Profile

Patricia McGregor
Managing Director, Canada / FirmDecisions

Patricia McGregor is the managing director of the Canadian market at FirmDecisions.

Ms. McGregor built her deep knowledge of agency revenue growth models, RFP approaches, staff resourcing strategies, and buy execution tactics from serving in various senior-level positions spanning client management, strategy, and operations at Starcom, Maxus, and Doner, as well as on the advertiser side at CIBC.