Patrick McKenna is the head of marketing, product, and strategy for MINI USA, where he’s responsible for all aspects of marketing communications and experiential marketing, as well as determining the optimal retail volume, pricing, model mix, engine mix, and alternative energy variants for present and future MINI models in the U.S.
Previously, Mr. McKenna was the U.S. head of marketing communications and consumer events for BMW of North America. He also worked at various advertising agencies specializing in media and account management, including DeWitt Media.
Mr. McKenna graduated from Baruch College with a B.B.A. in marketing.