Speaker Profile

Jennifer McKenzie
Partner / Bereskin & Parr LLP

Jennifer McKenzie has extensive experience in trademark prosecution and enforcement, personality and publicity rights, and regulatory, advertising, and marketing law. In addition to her extensive trademark practice, Ms. McKenzie reviews advertising and claim substantiation for clients in a wide range of industry sectors from prepackaged consumer goods to regulated products such as drugs, cosmetics, and food. She has represented clients in competitive trade disputes before Advertising Standards Canada and provides advice to clients on federal and provincial privacy legislation for the private sector, including the drafting of consumer-facing privacy policies and terms of use and consumer protection legislation. Ms. McKenzie has been ranked in a number of directories, including the Canadian Legal Lexpert Directory, Who’s Who Legal: Trademarks, Chambers Canada Guide, and Best Lawyers in Canada.