Speaker Profile

Scot McLernon
CRO / YuMe

Scot brings over 15 years of interactive marketing experience to the YuMe team. He has built and led three successful web sales teams, including at CBS Market watch and CBS Interactive. Most recently, Scot was President of Upstream Group, Inc., where he developed Habitat — the industry’s only combined training and networking event for sellers. Scot was on the Board of Directors for the Interactive Advertising Bureau (IAB) for five years and co–founded the Bay Area Interactive Group (BIG) in 2004, which educates and helps network the Bay Area’s interactive marketing community. Recognizing his accomplishments as an innovator and industry pioneer, Scot received the ad:tech Industry Achievement Award in 2007.