Christy McWilliams has 20 years of fundraising and direct marketing experience working across multiple verticals, including higher education, hospital fundraising, and health and humanitarian. Ms. McWilliams has worked on both the agency and the nonprofit sides of the desk, with a strong track record of driving results and growth across donor and prospect audiences. As a senior strategy director at Merkle, Christy focuses on the convergence of data analysis and donor experience, using marketing insights to improve clients’ revenue and results across channels. Ms. McWilliams’ areas of expertise include strategic planning and development, CRM strategy, audience segmentation and planning, and mid-level giving programs. A contributor to industry publications such as NonProfit PRO and Philanthropy Journal, she received her Bachelor of Arts in English from Earlham College. Christy is a music and art lover, and spends her free time biking along the beaches and trails of the Pacific Northwest.