Speaker Profile

Jamie Medeiros
Chief Brand Officer / Planet Fitness

Jamie Medeiros is the chief brand officer for Planet Fitness, where she leads the brand strategy and works collaboratively with agencies and across the organization to ensure the brand vision comes to life through national and local marketing strategy, creative, brand marketing sponsorships and activations, and social media.

Ms. Medeiros joined Planet Fitness in 2000, working at the front desk in the company’s third location before transitioning to the corporate marketing team and holding roles of increasing responsibility, including VP of national marketing.

Ms. Medeiros received her bachelor’s from the University of New Hampshire.