Vineet Mehra is the global CMO for Walgreens Boots Alliance (WBA) and chief customer officer for Walgreens. Collectively, he’s responsible for setting the vision and strategic direction for WBA’s marketing across its global portfolio of retail pharmacy and consumer brands, and for Walgreens, creating an integrated focus on customer engagement and building out the omnichannel customer experience.
Additionally, Mr. Mehra is chairman of the board of directors of Effie Worldwide and a member of the executive committee for the organization. He is also a member of Spotify’s Soundboard Council and participates in Adweek’s Executive Mentor Program. His career spans multiple industries, including consumer technology, consumer health care, retail, and beauty care.