Anubhav Mehrotra is a VP, Product Management at Live Nation and leads Analytics, Insights and Measurement products for Media and Sponsorship division. In this role, Anubhav and his team work with online and offline data to unlock value through data analytics & reporting to enhance live experiences for millions of fans watching their favorite artists and sports teams. Further, he works to qualify the value of the experience economy and justify ROI for brands that are trying to reach a very engaged and desirable audience – in an ‘In Real Life’ scenario. Prior to his current role, he led Product for Cross-Platform Audience Measurement products at comScore. Anubhav has a masters from Duke and had worked at Oracle as a software engineer in the early parts of his career.