Christina Meringolo leads the integration of consumer promotion, media, and digital marketing to drive meaningful consumer connections with brands, including Claritin, Aleve, Bayer, and Coppertone. Her focus is on innovation and measurement to optimize the value and relevance of Bayer’s initiatives in meeting people’s health and well-being needs. Ms. Meringolo leads operational activities to improve productivity and effectiveness across many practices, including creative production, digital, and social marketing. She is currently the board chair for the Alliance for Audited Media. Prior to Bayer, Ms. Meringolo led global media and activation for Merck OTC and held positions at MPG, Nabisco, and Y&R. She graduated from Syracuse University.