Jim joined Active in 2018 to run their digital agency iNvolved Media. He has over 20 years of media and advertising industry experience, both cross-platform and digital marketing operations.
He is now EVP and General Manger, overseeing all media strategy and planning at Active, as well as all digital execution, implementation, sales, and product and service innovation. He is a marketing and media leader developing and driving delivery of high-impact communications strategy combined with deep knowledge of media analytics, turning data into information and information into actionable insights. He has conducted and overseen strategy, planning, buying, measurement, advertising and marketing technology, and marketing operations for Union Bank, Dole Fresh Vegetables, Life is Good, Home Market Foods, Vonage, Thompson Reuters, and Wild Dunes, among others.
Passionate about history and cooking, Jim has combined both enthusiasms to become a minor expert on medieval cooking.