Alicia Meulensteen has led direct response, operations, and analytics programs at some of the nation’s most respected nonprofits for the past 17 years. She has direct response experience across several verticals and channels from her roles at the International Rescue Committee, Planned Parenthood Federation of America, and the ASPCA. Most recently, Alicia directed the growth of the ASPCA’s main monthly giving acquisition channels, including DRTV, face to face, and one-time donor conversion. She has served as Chair of the ethics committee of the DMANF, a board member of the DMFA, and is a Founding Member and co-chair of the communications & outreach committee of The Nonprofit Alliance. Alicia is a volunteer development officer for Carry the Future, a relief organization supplying refugee families with much-needed baby supplies, and the Founder of Good Fundraising, LLC, a fundraising strategy agency. Alicia has a B.A. in Rhetoric from Bates College and a MPA from NYU’s Wagner School.