Alicia is Associate General Counsel, Regulatory, at The Wonderful Company LLC (“TWC”), a global company headquartered in Los Angeles. Some of TWC’s iconic brands include Wonderful Pistachios, POM Wonderful, FIJI Water, Teleflora, Wonderful Halos Citrus, and JUSTIN Wine. Alicia joined TWC’s legal team in 2010 and has led the compliance programs since 2013. Alicia collaborates with cross-functional partners and counsels clients on all aspects of food development and marketing, from product formulation and manufacturing considerations to labeling, advertising and claims substantiation, with a keen focus on helping clients achieve their business goals within the applicable regulatory frameworks. She advises on a range of issues, including health claims, green claims, comparative advertising, influencer marketing, consumer reviews, privacy, and Proposition 65. Alicia is well-versed in counseling clients regarding routine regulatory inspections and potential crises, such as recalls and regulatory investigations. Prior to her career in regulatory, Alicia spent over a decade as a litigator, primarily defending consumer class actions as well as investigations and proceedings before the FTC. Alicia worked in private practice at several firms, including Hughes Hubbard & Reed and Kelley Drye & Warren. She graduated from The George Washington University Law School and holds a bachelor’s in Business Economics from UCLA.