Speaker Profile

Allison Miazga-Bedrick
Marketing Director / Mars Chocolate Filled Bar Brands Portfolio, North America

Allison Miazga-Bedrick is the Senior Marketing Director at Mars Chocolate North America for the Filled Bars Portfolio (SNICKERS®, TWIX®, MILKY WAY® and 3 MUSKETEERS®). In this role, Allison is responsible for the strategy development, execution and the delivery of the Brands annual and long term operating plans. She is responsible for the overall brand management, strategic planning, communications, innovation and in-market execution.  She also leads all marketing efforts for the NFL Sponsorship.  Allison serves as a member of the Marketing Leadership Team and is a member of both the SNICKERS® and TWIX® Global Brand Boards.  Allison’s work on the SNICKERS® “You’re Not You When You’re Hungry” advertising campaign over the last several years has been award winning and industry recognized.  Allison has her MBA from the Owen School of Management at Vanderbilt University and her BA from Duke University where she was an All-American Field Hockey player.