Gonzalo E. Mon is a partner in Kelley Drye & Warren’s Advertising Law practice group, and was recently named DC Advertising Lawyer of the Year by Best Lawyers. Gonzalo helps clients determine what claims they can make, as well as what level of substantiation is required to support those claims. He defends clients when they are challenged by regulators, consumers, and competitors, and he helps clients challenge their competitors in court and before the NAD. Much of Gonzalo’s practice involves helping clients navigate through complex legal issues on social media that implicate a combination of advertising, intellectual property, and privacy laws. Gonzalo also helps clients draft and negotiate the agreements that underlie many of their marketing campaigns. For example, he frequently works agency agreements, sponsorship agreements, and endorsement agreements with celebrities, athletes, and musicians. Gonzalo also has extensive experience in a variety of promotions, including sweepstakes, contests, and text-to-win promotions. Outside of work, Gonzalo is a certified Fit to Fight self-defense instructor.