Christine has over 20 years experience in marketing procurement. She led International Marketing Procurement at PepsiCo, covering creative, production, media, BTL and research. She led several pitches and ran the global agency benchmark project, resulting in a large consolidation of agencies and delivered strong operational efficiencies.
Christine then joined IPG Mediabrands as the global head of client finance, where she led all commercial aspects (SOW, fees, AVB tracking, contracts etc.) of global clients such as Coca-Cola, Exxon Mobil, Unilever, ABInbev, BMW, Johnson & Johnson among others.
She also held CFO and COO roles at IPG Mediabrands, Dentsu International, MDC Partners and WPP before leading the transformation of FirmDecisions North America.