Speaker Profile

Michelle Morris
Vice President, Global Marketing Solutions, US / Facebook

Michelle Morris is Vice President of Global Services across Facebook’s US Automotive, Financial Services, Real Estate, Insurance, Restaurants and Education business. Michelle leads a national team transforming the way industries connect, communicate, and drive business in a mobile first and personal world. She helps clients and agencies use Facebook to build brands, acquire new customers and craft owner advocacy strategies. Michelle leads with an entrepreneurial passion fueled by her knowledge of both traditional and digital mediums and is a champion for Franchisee/Local marketing efforts.

Prior to Facebook, Michelle built Google’s North American automotive manufacturing and dealerships
business as Managing Director responsible for creative, direct response and strategic brand activation.
For nearly 8 years, she led teams across multiple coasts and notable contributions included the launch of
custom research, creation of new sub-verticals to drive focused growth and the establishment of
Google's bankruptcy policy which kept accounts active while recovering 100% of spend. Michelle's
industry and marketing expertise helped deepen Google's Automotive relationships beyond advertising
for Google Maps, Android and in-vehicle integrations.

Before joining Google, Michelle served as Group Senior Vice President and Account Director of the
Chrysler brand at Chrysler's ad agency BBDO, responsible for all aspects of Chrysler's advertising, CRM,
event partnerships and product placement efforts. At BBDO for over 8 years, Michelle also held
executive leadership roles in the agency’s corporate marketing, dealer/franchise training and human
resource departments. Never one to turn down a challenge, Michelle's teams improved agency
turnaround times while launching new mediums to help their clients reach customers.

A people first leader highly capable of navigating ambiguity, Michelle began her career in Human
Resources as an Executive Director in the innovative partnered staffing division of Kelly Services,
managing branches embedded within key client locations.