Speaker Profile

Victoria Morrissey
Global Marketing and Brand Director / Caterpillar

Victoria Morrissey is global marketing and brand director for Caterpillar. Ms. Morrissey is responsible for constantly evolving the impact of one of the world’s greatest brands, leading Caterpillar’s end-to-end enterprise marketing capabilities, brand identity, global licensing business, global brand sponsorships and the Cat Industrial Design team. Upon joining Caterpillar, Victoria brought with her a rare combination of a brand and marketing professional with 20-plus years of B2B and B2C experience spanning clients, industries and marketing disciplines. Putting the customer at the center of all efforts, her leadership and passionate drive make her a highly effective marketing leader and cross-functional collaborator. Prior to Caterpillar, Ms. Morrissey served as the marketing director at the Kellogg School of Management at Northwestern University in Chicago. Before that, Victoria was director of brand, content and private label marketing at Grainger, where she launched a brand platform that delivered double-digit growth in key market segments and successfully grew multiple brands, all while building high-performing, cross-functional teams. She holds a master’s degree in advertising and a bachelor’s in marketing from the University of Illinois at Urbana-Champaign. Fluent in German, Victoria spends her free time writing, cooking and doing pro-bono marketing work for causes that are very near and dear to her.