Laura Moser is responsible for leading and building Momentum Worldwide’s shopper marketing practice across all North American CPG and retail clients. She has more than 20 years of experience across national promotion, digital integration, retail collaborative planning, and event/sponsorship. Previously, as executive director of shopper marketing for G2, she was responsible for the creation of proprietary retail strategy tools and oversaw shopper marketing best practices and strategy for clients. Ms. Moser currently serves as a faculty member with the Path to Purchase Institute, actively participates in the Brand Activation Association, and is a repeated juror for the Shopper Marketing Effies and BAA REGGIE awards. She also teaches shopper marketing courses as a guest lecturer at NYU. Her team efforts have been recognized at the REGGIES, Effies, and Design of the Times award competitions.