Ken Muench is the CMO of Yum! Brands and leads The Collider Lab, a think tank of social scientists, marketing strategists, cultural trend forecasters, and data gurus.
Before founding Collider Lab, which was acquired by Yum! Brands in 2015, Mr. Muench led strategic planning at Draftfcb OC as well as all Draftfcb North American multicultural offices. He also previously led strategy at creative boutique Grupo Gallegos.