Jim Nail is a principal analyst at Forrester Research, serving B2C marketers. He leads Forrester's coverage of data-driven buying of television and video ads, marketing measurement platforms and services, new marketing frameworks for the “post-digital” age, and the ascendance of consumers looking for brands that align to their social, political and environmental values. In his 30-year marketing career, Mr. Nail has been at the forefront of applying new technology-enabled strategies to marketing. He was an early pioneer of online advertising, joining AdSmart, a startup online ad-serving technology firm, in 1995. Jim was a senior analyst at Forrester from 1997 to 2005, advising clients on how to deploy online advertising, email marketing, marketing measurement and word-of-mouth marketing to improve marketing effectiveness. Before returning to Forrester in 2012, Jim served as chief marketing officer of social media listening platform company Cymfony, pioneering the use of social media as a consumer insight and brand tracking tool.