Speaker Profile

Scott Nelson
Vice President, Marketing / Panera Bread

Scott Nelson is the Vice President of Marketing for Panera Bread, where he is leading the 100% Clean Food crusade, disrupting the food system, and inspiring food culture at one of America’s most beloved and notorious brands. He leads all aspects of brand marketing including brand communications, digital, social media, in-café POP, brand design, partnerships, influencer, and product test marketing. During his time at Panera, Scott has launched category-defining platforms including “Behind the Counter” and Emmy-Nominated “Food Interrupted”, while also guiding a broader communications architecture for a brand that was acknowledged as a 2017 Ad Age Marketer of the Year. Scott is also responsible for the evolution and development of the brand’s overall voice, design and purpose-driven work, while also driving overall brand marketing innovation