Wes Nichols is an industry authority in predictive analytics, marketing optimization, attribution, and cross-channel measurement, creating solutions for Fortune 500 CMOs for more than two decades.
He helps drive corporate strategy and manages senior-level client relationships at Neustar, the leading company in authenticated identity for marketing and security. MarketShare's analytics and software-as-a-service solutions are used by CMOs to drive resource allocation decisions and marketing investments.
Previously, Mr. Nichols was president at Omnicom Group and CEO at TBWA's digital business. He was also the founder and CEO of Direct Partners, one of the industry's first digital agencies, which was acquired by Omnicom Group.
He is on Wharton's Future of Advertising Global Advisory Board and a member of the board of directors of BJ's Restaurants. Mr. Nichols graduated from Randolph-Macon College and The Johns Hopkins University, with degrees in psychology and business, respectively.