Speaker Profile

Ken Norcross
Head of Data Licensing and Strategy / VIZIO

A results-oriented revenue and operations leader responsible for developing growth strategies at VIZIO’s Inscape data division, a leading provider of automatic content recognition (ACR) technologies and TV data. Fueling the data-driven strategy for VIZIO’s CTV business and leading data monetization for third-party measurement platforms powering the future of TV currency.

Ken is a sales and marketing executive with expertise in media measurement. Prior to Inscape, Ken was responsible for setting and implementing business development strategies at Nielsen across advertiser verticals for Nielsen Brand Effect, a cross-platform TV, digital, and social ad resonance measurement solution. Ken is a graduate of Saint Joseph’s University and resides in New York City.