Adri Nowell is Director of Product Marketing at Bazaarvoice, a provider of consumer-generated content, advertising and personalization solutions. In her role, she manages the strategy and execution of go-to-market plans for emerging software solutions and services. Before joining Bazaarvoice, Adri served as the Director of Marketing at Volusion, a provider of SaaS commerce solutions, where she managed marketing programs for a portfolio of e-commerce platforms. Prior to that, Adri held a variety of roles at engineering technology provider National Instruments including Product Marketing Manager and Support Engineer. Adri began her career at the University of Oklahoma as a Software Developer in the Robotics Institute of Machine Learning. Adri holds a Bachelor of Science in Computer Science from The University of Oklahoma, in Norman, OK.