Roberto Orci’s 30 years in marketing and advertising in Mexico, Canada and the U.S. make him a leader in his field. He was a Brand Manager at Procter & Gamble (Mexico); VP Management Supervisor at Ogilvy & Mather in the U.S., Canada and Mexico; and until 2002, President of the fourth largest independent Hispanic Agency in the U.S., La Agencia de Orci. Prior to joining Acento, Roberto headed Orci Management Consulting, with a mission to guide companies in profitable business growth in the Hispanic market.
Roberto is experienced in virtually every product and service category, with clients such as Wells Fargo Bank, American Express, MoneyGram, Western Union, Allstate Insurance, American Honda, Johnson & Johnson, Mattel, Clairol and Kimberly Clark, Staples, Time Warner Cable and SUPERVALU, to name a few.
Roberto has helped corporate clients develop closer ties to organizations such as NCLR and NALEO to support their community initiatives. His work also includes collaboration with MALDEF to promote Hispanic participation in the U.S. Census, as well as to promote legislation favorable to the community.
Roberto received his B.B.A. in Finance from the University of Houston and his M.B.A. from Thunderbird Graduate School of Global Management. He sits on Board of Directors of Taproot Foundation, a leader in pro bono services, and the Advisory Board of the University of Arizona Terry J. Lundgren Center for Retailing. Roberto is also Chairman of AHAA-The Voice of Hispanic Marketing.