Speaker Profile

Betsy O’Rourke
Chief Marketing Officer / Xanterra

Betsy O’Rourke is the CMO of Xanterra, where she oversees the company’s revenue management, reservations, advertising, public relations, websites/e-commerce, regional sales offices, and other related functions.

Previously, Ms. O’Rourke was the SVP of marketing at Royal Caribbean International, where she led the global marketing team and the launch of new ships Oasis and Allure of the Seas, as well as the design of the new Quantum class ships. She also served as the SVP of marketing and communications at Wyndham Worldwide, as the SVP of marketing and communications for the Travel Industry Association, and as general manager of International Pow Wow.

Ms. O’Rourke is a graduate of the University of California, Berkeley.