Speaker Profile

Jo-Ann Osipow
EVP, Consulting, Brand and Customer Experience GFK

Jo-Ann Osipow is a senior leader in GfK’s brand and customer experience business unit, providing research and consulting in brand equity, communications, and customer experience management in the U.S. and globally. Her current areas of focus are end-to-end solutions to help clients create a unified strategy across the customer journey, from brand marketing through purchase, servicing, and cross-sell. Previously she held senior positions at Ipsos and Synovate, where key engagements included global B2B brand research and consulting for a leading information technology company, U.S. customer experience tracking for a B2B communications company, and heading up the firm’s consulting services for brand equity and communications. Ms. Osipow holds an M.B.A. in marketing from St. John’s University.