Mary Ossei-Anto spearheads the analytics team at Eric Mower + Associates. Over her long tenure in digital marketing and analytics, she has established a reputation for driving actionable insights from marketing efforts and using those insights to generate more and better results for clients. With a strong background in search, social and mobile marketing, Ms. Ossei-Anto turns complex data sets into simplified conversation points about the trends and behaviors happening within a marketplace, then provides direction on how businesses can use that information to gain a competitive advantage. Her past and present client list includes Luxottica, Ford, Sam's Club, Daimler Trucks North America (Freightliner) and Georgia Pacific. Mary is also a professor of marketing for the Richard J. Wehle School of Business at Canisius College in Buffalo, New York.