Speaker Profile

Joseph Pagano
Vice President, Marketing Solutions Consulting / Neustar, a TransUnion Company

Joe has nearly two decade of marketing analytics, data science, and customer insights experience, having led successful and impactful client engagements at premier analytics suppliers and global media agencies. His industry vertical expertise is extensive, with a particular focus on leading efforts with large brand marketers to help them optimize their marketing investments and to better identify the link between controllable and non-controllable drivers on their business outcomes. By connecting marketing effectiveness, customer insights, and experiences to client success, Joe has unlocked hundreds of millions of dollars in incremental revenue and influenced billions of dollars in marketing investment throughout his career.

Joe is based in New York City and is part of Neustar, a TransUnion Company’s Marketing Solutions leadership team supporting consumer identity & intelligence, marketing effectiveness measurement & optimization, and media activation solutions.