Russell Pareti is an experienced and passionate brand builder with a consistent history of successfully growing brands and business. Skilled in brand strategy, strategic planning, new product innovation, consumer product & luxury goods marketing and organizational leadership; Russell began his brand management career at Johnson & Johnson working on the Rogaine Brand and Stayfree Brand before pivoting into the luxury spirits category leading brand marketing for Russian Standard Vodka and Zubrowka Vodka. Three years ago Russell joined Stoli Group USA as Brand Director, Stoli Vodka, one of the largest premium vodka brands in the world. Today, he leads all US marketing and brand teams at Stoli Group USA, one of the fastest growing premium spirit portfolios within the wine and spirits business, brands include: elit Vodka, Stoli Crushed Vodka, Kentucky Owl Bourbon, Bayou Rum, Cenote Tequila, Se Busca Mezcal and Loch Lomond Scotch. Russell has his undergraduate degree from University of Maryland and earned his MBA in Marketing from Rutgers University Business School while working full time. He resides in Jersey City, NJ with his wife, two daughters and French bulldog Mattie.