Speaker Profile

Melissa Paris
Senior Director of Sales Research / SXM

Melissa Paris is the senior director of sales research at SXM Media, where she helps bring consumer insights to life through primary research and thought leadership studies that demonstrate the power of audio in consumers’ lives. She also partners with agencies and brands to develop measurement and learning plans to address audio effectiveness and the value of streaming audio and podcast advertising.

Ms. Paris has nearly two decades of experience in advertising research across traditional and digital media, including roles in measurement and ad effectiveness at iHeartMedia, AOL, and CNN.