Saejin Park’s love of fast cars may have driven her to General Motors, but it’s her passion for creating value in previously unimagined ways that got her on the path to leading data monetization efforts globally for the company. Prior to directing data monetization, Ms. Park had various roles within the global connected consumer organization at General Motors, spanning strategy, product management and innovation. Saejin led the product team implementing 4G LTE-connected GM vehicles, the largest deployment in the industry at launch and the foundation for the largest number of actively connected vehicles in the auto industry today. Ms. Park also led the conversations with Apple and Google to bring Apple CarPlay and Android Auto to GM vehicles; again, the largest deployment globally at launch in the industry. Saejin is excited about being part of GM’s larger effort to continue to work with partners and leverage technology to transform the transportation industry.