Speaker Profile

Guy Parker
Chief Executive Officer, Advertising Standards Authority

Guy Parker became chief executive officer of the Advertising Standards Authority (ASA) in 2009. He is responsible for executing ASA’s strategy to make ads responsible, including through the development of regulatory policy, the provision of CAP advice and training, the investigation of complaints, proactive monitoring, enforcement activity and the system’s communications, marketing, public affairs and research activities. In 2013, Mr. Parker became chairman of the European Advertising Standards Alliance, the single authoritative voice on advertising self-regulation comprising national advertising self-regulatory organizations and organizations representing the advertising and media industries in Europe and beyond. He is a member of the government’s Cosmetic Interventions Advisory Board, a member of the International Chamber of Commerce’s U.K. Marketing and Advertising Committee, and a fellow of the Institute of Promotional Marketing.