Franklin Parrish is currently the creative director and strategic marketing leader at Kaiser Permanente Mid-Atlantic, supporting $6B in annual revenue. Franklin has more than 20 years of experience in brand marketing, advertising, and interactive design. His responsibilities include brand, marketing, and creative strategies and development, media buying, budgeting, and providing strategic direction and operational guidance for Kaiser Permanente’s marketing and advertising efforts.
Previously, Franklin taught a master's-level course in digital marketing strategy at Delaware’s Wilmington University and currently teaches content strategy at Georgetown University’s School for Continuing Studies. Students learn his method for melding brand insights and storytelling together with audience demographics, behaviors, and psychographics to create relevant content plans that power winning marketing campaigns.