Speaker Profile

Franklin Parrish
Senior Director, Creative and Editorial Services / Kaiser Permanente

Franklin Parrish is a content strategist and creative director with over 15 years of experience in the marketing and advertising industry.

 His career has been distinguished by his expertise in identifying the “Big Idea” that best addresses consumer needs, and then building cross-channel messaging platforms around those core concepts that resonate with customers.

Franklin has taught master's-level digital marketing and content strategy courses at Delaware’s Wilmington University and Georgetown University’s School for Continuing Studies. Students learn his method for melding brand insights together with audience demographics, behaviors, and psychographic data to create to create content that wins.

Franklin currently heads the Creative & Editorial Services team at Kaiser Permanente Mid-Atlantic, leading creative content marketing efforts that foster growth and maintain its member base of over 700,000.