Speaker Profile

Kyle Parrish
Senior Director, Audience Insights / NASCAR

Kyle Parrish is the senior director of audience insights at NASCAR, where he’s responsible for managing data and insights related to television viewership and social engagement.

Previously at NASCAR, Mr. Parrish was the manager of media research, helping the industry understand its audience, consumption insights, and competitive standing among other sports and entertainment properties. Before joining the sanctioning body, he spent more than a decade at The Nielsen Company, starting as a part-time employee and finishing his tenure leading the North Carolina/South Carolina panel member recruiting team.

Mr. Parrish attended Winthrop University, graduating with a bachelor’s in music and political science.