Lou Paskalis is responsible for communications strategy, media investment and measurement, and marketing data and tech platforms for the enterprise. He oversees media strategy and investment across traditional, digital, and social channels with an eye toward driving innovative solutions across lines of business. He also leads the bank’s efforts to orchestrate customer experiences in a more personal way across paid and owned channels.
Prior to joining the Bank of America, Mr. Paskalis was the VP of global media, content development, and mobile marketing at American Express
Mr. Paskalis is chairman of the board of the North American Mobile Marketing Association and a board member of the Media Ratings Council. He serves on multiple IAB task forces and sits on advisory councils for Turner, Twitter, and Adobe. He is a long-serving jury member of the IAB MIXX Awards and Global Effie awards.
Mr. Paskalis holds an M.B.A. in finance and marketing and a B.S. in business management from the University of Notre Dame.