Lou Paskalis is CEO and Founder of AJL Advisory, a consultancy focused on helping marketers improve their business narrative and tech companies better understand marketers’ needs. He also serves as Chief Strategy Officer of Ad Fontes Media, a Public Benefit company dedicated to restoring advertisers’ investments in reaching news audiences with a unique technology that allows them to measure, monitor and mitigate bias and reliability. Paskalis sits on the advisory boards of Snapchat and VOX and is very active with the Association of National Advertisers and Trustworthy Accountability Group.
Previously, he was President and COO of MMA Global, a trade association focused on architecting the future of marketing. Prior to MMA, Paskalis spent three decades in client-side leadership roles, leading Global Communications Planning, Media Investment, Marketing Data Strategy and Brand Safety at Bank of America; Media, Content and Mobile Marketing at American Express and related roles at E. & J. Gallo prior to that. An outspoken champion for marketing innovation, governance and the advancement of marketing as well as an advocate for journalism and marketers’ unique responsibility to support news organizations in their defense of truth, he lives in Manhattan and is a lifelong F1 fan who enjoys international travel.