Jay Pattisall is principal analyst at Forrester, where his research explores the future of the agency sector, in-housing, media, and creativity.
Prior to joining Forrester, Mr. Pattisall was vice president and group director for Digitas, director of strategy for Anthem Worldwide, and associate strategy director for Butler, Shine, Stern & Partners. He also has extensive experience in qualitative and quantitative market research.
Mr. Pattisall earned a B.A. from Randolph-Macon College and an M.S. in mass communication from Virginia Commonwealth University.