Jay Pattisall is a principal analyst at Forrester, where he helps CMOs and business leaders make sense of the complex services landscape surrounding advertising, marketing, and consumer engagement. His research explores the future of the agency sector, in-housing, media, and creativity.
Prior to joining Forrester, Mr. Pattisall was vice president and group director for Digitas, director of strategy for Anthem Worldwide, and associate strategy director for Butler, Shine, Stern & Partners. He also has extensive experience in qualitative and quantitative market research.
Mr. Pattisall earned a B.A. from Randolph-Macon College and an M.S. in mass communication from Virginia Commonwealth University.