Amy Pawluk is a passionate and highly motivated leader with over 20 years of excellence in fundraising and marketing. Ms. Pawluk is a Certified Fundraising Executive (CFRE) who is driven to challenge the status quo and find a better way. Prior to joining Blakely in 2017, Amy spent the previous 10 years focusing on direct acquisition campaigns with nonprofit partners across North America, specializing in sustainer acquisition through F2F and experiential fundraising, and engaging donors throughout the donor journey for retention. Today, she is focused on inspiring charities to connect to their donors and creating long-lasting relationships, driven by donor engagement with their causes. Amy is also a vice president of professional development on the Association of Fundraising Professionals Greater Toronto Area (AFP GTA) board of directors and a longtime AFP GTA volunteer.