Speaker Profile

Seda Pazarbasi
Vice President, Insights & Analytics / American Cancer Society, Inc.

Seda Pazarbasi is the Vice President of Strategic Marketing Insights & Analytics at the American Cancer Society where she’s leading insights for the ACS brand, incorporating key trends, analytics, market and consumer learnings into strategy and growth. Ms. Pazarbasi’ background is insights management, marketing, planning, and advertising.

Ms. Pazarbasi is the former Director, Global Marketing Strategy and Insights at The Coca-Cola Company. Prior to this role, she was the Director, Coca-Cola North America Multicultural Marketing Center of Excellence. Previously Ms. Pazarbasi was the Strategic Brand Planning and Research Director for BBDO. She has also held roles of increasing responsibility in various research positions with organizations including Nielsen and Citibank. 

Ms. Pazarbasi holds a Master of Business Administration in marketing and e-commerce, as well as a Bachelor of Science in engineering and business administration. Ms. Pazarbasi lives in the Virginia Highland area of Atlanta with her husband and three little kids.