Seda Pazarbasi is the managing director of strategic marketing research, analytics and digital optimization at the American Cancer Society (ACS), where she’s leading insights for the ACS brand, incorporating key trends, analytics, market and consumer learnings into strategy and growth. Ms. Pazarbasi’s background is in insights management, marketing, planning and advertising. Seda is the former director, global marketing strategy and insights at The Coca-Cola Company. Prior to this role, she was the director for Coca-Cola North America’s Multicultural Marketing Center of Excellence. Previously, Ms. Pazarbasi was the strategic brand planning and research director for BBDO. She has also held roles of increasing responsibility in various research positions with organizations that include Nielsen and Citibank. Ms. Pazarbasi holds a Master of Business Administration in marketing and e-commerce, as well as a Bachelor of Science in engineering and business administration. Seda lives in the Virginia Highland area of Atlanta with her husband and three little kids.