Maria Daatio Perez has spent the last 10 years helping companies navigate advertising and marketing laws and regulations on various “emerging” platforms – from YouTube, to social media and the metaverse. She is currently a Director and Senior Counsel at Mattel, overseeing all advertising and marketing legal and content review for Mattel’s brand portfolio which includes Barbie, Hot Wheels, Polly Pocket, Uno, Fisher Price, American Girl, and Masters of the Universe, as well as several licensed properties.
Prior to Mattel, Maria helped launch Oculus Go, Facebook’s first wireless VR headset and helped analyze new markets to sell Facebook’s VR products. Prior to Facebook, Maria kicked off her legal career at Maker Studios and then, Disney, after they acquired Maker Studios, helping shape how multi-channel networks can work within the entertainment industry and establishing influencer deal structures. She also worked closely with influencers and third-party brands, executing brand integration deals from the ground up, developing templates, negotiating contracts, creating policies, reviewing creatives, and approving assets before going live with campaigns.