Sara Perry is senior counsel, marketing at Netflix. Prior to joining Netflix, Ms. Perry was the vice president and head of marketing business and legal affairs at NBCUniversal, overseeing all legal issues relating to marketing, branding, promotion and publicity, including digital and social media for the Universal Filmed Entertainment Group, including Universal Studios, Focus Features and DreamWorks Animation. Sara was also the head of marketing and PR legal at DreamWorks Animation prior to its acquisition by Universal. Before going in-house, Ms. Perry worked in private practice in Toronto at Heenan Blaikie LLP, and in New York at Frankfurt Kurnit Klein & Selz PC and Skadden, Arps, Slate, Meagher & Flom LLP. Sara’s practice has focused on providing marketing, advertising and entertainment legal advice to brands, advertising and PR agencies, film and television studios, producers and more, on a wide range of matters such as advising on sponsorship and endorsement deals, contests and promotions, rights acquisition and clearance, advertising review and substantiation, branded integration and custom content initiatives, advertising to children, virtual, augmented and mixed reality (VAMR) projects, talent and influencer issues, and the development, production, financing and distribution of content for commercials, new media, television and film projects.