Michelle Peterson is the CMO of Pressed, where she leads everything that impacts the consumer experience, including marketing, consumer insights, creative, store design, sustainability, and innovation.
Previously, Ms. Peterson served as the global brand VP of Holiday Inn Express for InterContinental Hotels Group and as the VP of LifeSpa, a division of Life Time Fitness. She also spent nearly two decades at General Mills, where she began her career in plant operations leadership before transitioning into brand management.
Ms. Peterson has a B.S. in chemical engineering from Cornell University, an M.B.A. from the Kellogg School of Management at Northwestern University, and a Master of Engineering Management from Northwestern University.