Speaker Profile

Greg Pharo
Global Senior Director, Communications & Marketing Effectiveness / The Coca-Cola Company

Greg Pharo is the global senior director of communications and marketing effectiveness for The Coca-Cola Co., where he heads worldwide communications, advertising, and media diagnostics and data services. His responsibilities include media analytics and optimization, advertising and messaging research, and holistic communications best practices. Mr. Pharo also co-chairs the Measurement and Accountability Committee for the ANA.

Previously, Mr. Pharo worked in marketing and finance at AT&T, Siemens, Georgia-Pacific, and Kodak. He’s a graduate of Emory University, where he received both a bachelor’s and an M.B.A.