Jenny Pienaar is a senior partner in the Adams & Adams trademark department and currently serves as the chairperson for the firm’s trademark litigation department. Her areas of practice include trademark litigation, including litigation relating to copyright, trademark infringement, passing-off and unlawful competition. Ms. Pienaar litigates to protect her clients’ trademarks globally and not only in South Africa. By virtue of the nature of her clients' trade interests, her area of practice includes all aspects of advertising and industry regulatory compliance. Jenny is currently serving as the president of the Europe, Middle East and Africa region of the Global Advertising Lawyers Alliance.