Speaker Profile

Matt Preschern
Senior Vice President, Global Demand and Performance Marketing / CA Technologies

Matt Preschern is the senior vice president of global demand and performance marketing at CA Technologies. He is presently leading CA’s demand-generation transformation toward becoming a dynamic, results-oriented and fully-integrated demand system that is closely aligned with sales, to collectively drive sustainable revenue growth. Mr. Preschern is deploying cross-functional Digital Demand Centers across all regions and is driving the deployment of highly targeted and personalized account-based marketing and customer marketing programs. He also leads all regional CA Marketing organizations and the expanding focus on CA’s partner ecosystem. In June 2017, Matt was recognized by Forbes Magazine as one of the “World’s Most Influential CMOs in 2017” (ranked #20). He was also named 2017 Marketer of the Year by ANA’s Business Marketing Association. In December 2016, he was recognized by Hot Topics as one of “The 100 Most Innovative CMOs in the World.” Prior to CA, Matt served as executive vice president and chief marketing officer at HCL Technologies Ltd. Formerly, he served as the enterprise chief marketing officer and senior vice president of Windstream Holdings, Inc. Prior to Windstream, Matt served as vice president of demand programs for IBM North America, where he led IBM’s companywide transformation towards technology-enabled, “inbound-driven” and digital marketing.